Many people use the term “Audio Branding.” Here at BSL, true audio branding provides a unique sonic signature that creates an emotional link between your brand and the audience, through a careful balance of musical elements. To do this, the audio in your project needs a vision. We meet with designers and producers early in the development stages, collaborating on a unified vision for the music, sound design, and voiceover.
A perfect example is Disney Mobile’s Megahit “Where’s My Water?” and its spinoffs: “Where’s my Perry,” and “Where’s My Mickey.” David provided the theme song and all in-game music for this Franchise (over 250 million downloads), garnering significant critical acclaim. Audio excerpts below illustrate branding with a coherent palette of instruments, and a quirky, genre-defying style.